Bertolli was seeking a website design update that would help the handmade authenticity of their products come through and connect with a family chef customer base. My primary responsibility in this endeavor was to lead the design process. Collaborating closely with the Strategy/UX teams and the Design team, I facilitated the transformation of wireframes into a captivating and entirely refreshed user experience. Alongside updating the color palette, fonts, and iconography, our team introduced captivating hero imagery. This presented an exciting opportunity for me to establish a comprehensive photography style guide and take charge of art directing on-location photo shoots, involving tasks such as handpicking talented photographers, models, and picturesque locations.
