Under Armour approached us for assistance in creating a compelling digital ad campaign to launch their My Fitness Pal app. With the pandemic closing traditional fitness centers, the timing couldn't have been more crucial. To meet this challenge head-on, I conceptualized and crafted two engaging video campaigns.
The first video centered around showcasing the app's home workout routines. Building upon the client's existing GIF animations, I transformed them into a dynamic video format. By incorporating a user-swiping gesture to guide the narrative, we effectively communicated the ease and convenience of exercising from the comfort of one's own home.
In the second video, our aim was to provide viewers with a comprehensive overview of the app's extensive features. Through a captivating 3D recreation of the landing page, we highlighted the app's diverse workout routines, diet information, and calorie-tracking functionality. This immersive experience left users with a deep understanding of the app's breadth, inspiring them to embrace their fitness goals with the help of My Fitness Pal.
