Experian was unveiling a fresh brand campaign for their 'Experian Boost' offering, which enables individuals to enhance their credit scores by securely linking their credit history with bill payments from their checking accounts. They were searching for a more captivating approach to breathe life into their static resources within the paid social environment. To achieve this objective, I employed the static key art to craft a multi-frame Facebook Carousel ad breaking down the process into three easy-to-follow steps. I then proceeded to create animated videos for Facebook and Instagram.
