Working with Hoka has been an absolute delight, and their passion for innovation extends beyond their exceptional product line. They eagerly embrace and explore new and exhilarating ad formats, which has provided me with the opportunity to showcase my creativity. One standout example is the 3D anamorphic digital billboard I designed for the Mach X. By leveraging forced perspective, I brought the billboard to life, creating an illusion of depth that makes objects appear to soar out of the screen. This cutting-edge approach has garnered significant attention capturing the audience's imagination.
The next sample is a 3D Google swirl ad for the Elevon 2, which I created using a 3D model that the user can rotate with their finger to view the shoe from any angle much as they would in the real world. I paired this with electricity effects to add visual excitement and align it with the larger campaign. Additionally, I've successfully crafted compelling social ads, including engaging videos and captivating carousel designs. One notable creation, the Rincon 3 Carousel, seamlessly weaves together multiple pieces of collateral into a single composition, enticing users to scroll through and discover the complete narrative.
