Starbucks was seeking help with creating a engaging digital campaign that highlighted the enhanced rewards customers could enjoy with their Starbucks Rewards Visa Card. To achieve this, I designed a new rewards website, email campaign, and digital billboard. This involved crafting captivating hero image composites showcasing credit card visuals alongside a variety of beverages and menu items. Along with a one-of-a-kind video for the Nasdaq Billboard in Times Square where I designed a concept featuring the Starbucks Rewards Point Stars cascading from the banner's apex, playfully rebounding off the distinct window openings found exclusively on this billboard.
